After our initial meeting with Engineering Future’s senior management, it was evident for both businesses that we have many shared values and objectives. These include online growth, hard work and a passion for our products and services. We left the meeting knowing that this was the start of an exciting and successful partnership. Engineering Future’s vision was, and still is, clear and unwavering. They aim to be the market leader in rail engineering training in the next 3-5 years.
Firstly, we wanted to help Engineering Futures build a timeless brand which resonates with its customers, partners, suppliers and other organisations.
Next, we built a bespoke website that incorporates all the essential features and functions. The website is the end product of an ongoing process that has involved consultation, strategy and collaboration at every stage.
The results speak for themselves. We have found Engineering Future over 24,000 applications for training in the first 16 months of the website being live. Digital marketing and social media been active at incredibly low costs to Engineering Futures through the bespoke website we built for them.
We continue to make ourselves readily available to Engineering Future's needs, offering our advice, inputting constructive suggestions and making changes as and when necessary. Engineering Futures is happy that the website is meeting their expectations. Their customers and partners have given positive feedback; customers often cite it as one of the major elements that attracted them to choosing Engineering Futures. We have helped Engineering Futures cut their costs by a 1/3rd by offering innovative solutions to make its processes more efficient. We have helped Engineering Futures reach and engage with over 1500 new customers. Our ongoing lead generation and conversion strategy will enable Engineering Futures to continue to grow and become the market leader. We have also designed and implemented a Customer Relationship Management (CRM) System (Salesforce) which we are currently managing and optimising for Engineering Futures.
The choice to form a partnership with Engineering Futures, who have tasked us to design, develop and manage their digital strategy, has been one of the most fortuitous decisions for both companies to date. This partnership has led to each company becoming a real tangible asset to one and other.
"We have helped Engineering Futures reach and engage with over 1500 new customers. The ongoing lead generation and conversion strategy will enable Engineering Futures to continue to grow and become the market leader."
Controlled Blasting Services Ltd
We were first introduced to CBS whilst still studying at Lancaster University. CBS were considering a number of different routes to market, to gain international exposure and build a global brand. After representing CBS in two separate UK-China Entrepreneurship competitions (HiStar & China UK Entrepreneurship Competition) and coming runner up in both, we understood CBS’ products and services comprehensively. CBS' desire to reform the demolition, construction and mining industries safety and environmental standards inspired us. CBS’ innovative, efficient and safer technology, known as the GasBlaster, was already revolutionising the UK, European and Canadian mining industries. The board of directors' objective to be the number one supplier of low energy explosives in the world is ambitious but achievable.
Firstly, to design a strong brand which reflects CBS’ values of being safe, environmentally friendly and efficient. We also wanted to showcase their revolutionary product, the GasBlaster. The brand itself needed to be timeless and distinct, as well as being a global brand which will be well-received in all countries.
Next, we designed a bespoke website that incorporates all the essential features and functions. The website is the end product of an ongoing process that has involved consultation, strategy and collaboration at every stage. The website itself is B2B and, as such, needs to be functional and suitable for the target audience.
The website is now producing leads and CBS is identifying international clients in multiple markets.
We have successfully presented CBS as the safer alternative to high explosives with industry leading safe blasting technology for construction, quarrying and mining industries. This productive collaboration and understanding partnership that has been formed has led to a 5 year contract being established. Our partnership with CBS involves continued strategy to build and develop a global safety brand and platform in the competitive explosives industry.