The What’s, Why’s and How’s of Customer Journey Mapping When was the last time you walked a mile in your customer shoes? Or perhaps you’ve been a customer and had a negative experience - how many people did you tell? Customer Journey Mapping creates a visual representation of an individual's experience with a company, service, product or brand and is often generated to provide an organisation with multiple solutions to potential issues that could arise between the business and it’s clients or customers. 1. Understand your Buyer Persona Buyer Personas are fictional characters created by businesses to represent the different clients that use their products or services. The number of personas
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