"Innovation Development Design Entrepreneurship.
To us these are not just buzz words but solid principles on which we strive to offer better solutions in today's rapidly expanding business landscape."
The cofounders of IDDE, Caleb and Toby, first met in 2014 after both winning a £16,000 scholarship to attend Lancaster University for the pioneering MSc International Innovation (Entrepreneurship and Design) in its award winning business school.
The MSc International Innovation incorporated demanding UK-China consultancy projects whilst giving us the opportunity to collaborate with Marketers, Engineers, Designers and Programmers, for innovative companies and gave us direct access to successful entrepreneurs who mentored us through a tough but rewarding two years. Working closely with successful entrepreneurs gave us the confidence and insight to realise very quickly that the graduate programme or climbing the corporate ladder were not the career paths for us.
Before finishing our degrees we represented an High Tech IP company outside of the programme and entered three separate UK-China competitions, to which we became finalists in all three. These include
HiSTAR Competition (Oxford University),
China UK Entrepreneurship Challenge (Lancaster University, University College London) and
Shenzhen Innovation and Entrepreneurship Competition( China Britain Business Council).
Supported by the Lancaster University Enterprise Team, Lancaster University Management School (LUMS) and infused with an unrelenting desire to question the norm, we were determined to pursue a passion we both shared.
Having been frustrated with impractical and unusable online platforms and poor websites, we knew that we could fix this universal problem and offer our own innovative solutions. By utilising our Design, Digital Marketing, IT skills and Entrepreneurial flair, IDDE (Innovation and Development in Design and Enterprise) was born.
Now based in Exeter, we have a close partnerships with many of clients whilst we continue with web development, digital marketing and online growth.
Our mission is to understand our customers needs, offer innovative solutions and design bespoke tangible products.
This is still our greatest mission today!